There are common digital marketing mistakes many businesses are making that are hindering them from succeeding in digital marketing. It is common that not all digital marketing campaigns yield the desired results wanted. Even experienced marketers have gone through this phase and all you have to do is just move forward. But it helps if you analyze what you’re doing that might not be giving you the expected outcome. Avoiding them in the future might lead to more growth and much more successful campaigns for your clients. It’s time to re-assess your digital marketing strategies, and ensure your approach is up to date and relevant to your business.
Here are some top digital marketing mistakes to avoid.
1. Not Knowing Your Goals
You have to know what you want, in order to know what to do. The first step to digital marketing is to first define your goals and choose the specific marketing tactics that will help you achieve them. Setting a clear goal means you have a plan in mind on how you are going to achieve the desired results. Setting goals do not necessarily have to be too detailed. Simply outlining one central goal with steps on achieving them is enough.
2. Not Knowing Your Target Audience
This is the first step in any marketing strategy. This means knowing your demographics and the behavior of your target audience. A marketing strategy that’s full of informative and creative content but no real idea of the target audience will fall short on the goals set. Making assumptions about who’ll be interested in your product or service can be a costly mistake. Knowing who your ideal customer is will ensure that your content resonates with their interests, pains, and problems. Therefore, you’ll attract the right audience every time.
3. Not Marketing Your Website
Having a website has become a real necessity for any type of business activity, whether it exists online or offline. But the internet has reached its saturation point, hosting more than 1.5 billion websites on the World Wide Web, you cannot expect audiences to stumble upon your website unless you promote it. To drive traffic to your website, which eventually results in revenue, you need to invest in its promotion. Investing in SEO, SEM, and the development of high-quality content, and also paying to advertise it on search engines, are some excellent ways you can promote your website. If you don’t have enough knowledge and experience in SEO, you can use some of the fastest learning skills to learn SEO and SEM on your own. Your website will also have little or no traffic without marketing. Without traffic, your website is a dead weight in the digital universe. There will be no visitors, no leads, and no sales. Regardless of your website’s purpose or objective, proper marketing is always the key to its success.
4. Not Optimizing Your Content For Mobile
Thanks to the rise of smartphones, people are consuming more and more content from their mobile devices. This means your website, among other tools, needs to be mobile responsive at the very least. Migrating your communication strategies to include text marketing is the next most logical step when it comes to meeting customer needs.
Ten years ago, mobile doesn’t even factor in when it comes to digital marketing strategy apart from doing traditional cold calls or mass messaging. Now, it’s becoming a dominant platform that doesn’t seem to leave people’s hands. Therefore, prioritizing mobile in any campaign strategy should be high on the list of concerns. If it seems like your campaigns are falling flat, you might want to analyze if you are utilizing mobile efficiently.
5. Ignoring Emails Being Sent by Customers
If your customers have any feedback pertaining to your business, there is a high chance they will take out time to send you an email about it. It is very important that you respond to such emails every time, as every email that goes ignored results in losing the customer. Even if you have to invest in a dedicated resource that would only be responsible for responding to emails, it can prove to be a very valuable investment. Studies have shown that email marketing is more effective at converting people into customers. Email can also be customizable because you are able to categorize your audience into different lists and send them tailored messages specific to each list.
6. Not Utilizing Video Content
With a conversion rate of nearly 50%, video is one of the strongest mediums for driving customer behavior. Each year more and more businesses begin utilizing video as a primary tool for educational and promotional material. They do it for one simple reason — it works. It’s estimated that nearly one-third of online activity is spent watching the video. Not only that, but marketers who use video also grow revenue 49% faster than non-video users. At this point, you almost can’t afford to ignore the video’s popularity if you intend to keep up with your competition.
7. Not Testing
Testing is an essential factor for successful digital marketing. This goes hand in hand with doing market research. Most campaigns fail because they do not monitor how it is doing or how consumers perceive them. Simply assuming how the audience will react to a digital marketing campaign will lead to failure because customer behavior is dynamic and ever-changing. The only way to know how a campaign will be received is through testing. It is a good way to maximize the resources that are used in each campaign strategy.
8. Working with Outdated Skills
Digital marketing is evolving rapidly, and this requires digital marketers to keep their digital marketing knowledge up to date. As professionals, it’s crucial to be up-to-date on the latest trend in the field. The industry is constantly changing, what people want 10 years ago is different to what people want now. Getting informed about new technology or strategy will greatly help in reaching goals and getting desired results. Investing in these skills through online courses or seminars can put us ahead of the competition. Outdated skills can render your digital marketing efforts ineffective, resulting in a waste of resources.
Conclusion Having a successful digital marketing campaign isn’t as difficult as it seems. Use this guide to overcome any mistake you may have made in digital marketing. Be sure to test your efforts to see what it produces and what needs to be modified. In due time, you’ll experience greater results in engagement, traffic, lead conversions, and sales.